NBC5 Votiva treatment by Plano Aesthetics
Speaker 1: Urinary incontinence, it's an embarrassing problem that millions of women face, but few talk about it openly.
Speaker 2: Yeah, doctors estimate that between 25 to 45 percent of women deal with the issue of urinary incontinence. But there are new therapies now available in North Texas that can make the embarrassing problem go away.
Susan: And it was hard to talk about, and I didn't know if it was normal or not.
Speaker 2: For 31 year old Susan Muriel Avett, childbirth brought on an issue she wasn't prepared for.
Susan: I took a bunch of classes and they said this is what might happen to your body, and nobody ever mentioned that you might have to wear pads every day.
Speaker 2: But urinary incontinence is a common problem Dr. Jeffrey Caruth sees in his office. He says it's mainly caused by childbirth or menopause in older women.
Dr. Caruth: On the temperature gage up here, it says 34 degrees.
Speaker 2: There are new therapies that can help. The latest the FDA approved just this year is a non-invasive device designed for women's intimate health. It uses radio frequency energy to tighten the tissue responsible for those embarrassing leaks.
Dr. Caruth: We really could only offer women medicines, hormones, creams, surgeries, those kinds of things. And so now there's this non-surgical treatment available that really can help a lot of women without subjecting them to some of these other more aggressive treatments or medications with side effects or hormones that also have potential side effects as well.
Speaker 2: And after one treatment...
Dr. Caruth: I don't have any problem controlling my bladder anymore. And I don't have to wear pads. I don't feel like I have to take three showers a day.
Speaker 2: And those devices work like any other radio frequency treatment commonly used to tighten the skin on other areas of the body, like the stomach, the chest, the arms. Results could be immediate with little to no downtime. But unlike surgery or medication to treat incontinence, these new therapies are not covered by health insurance. And one treatment costs around 800 dollars.